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Press kit
Everything you need to write about FateLab — the facts, the words, the pictures. Use any of it, with credit to FateLab.
FateLab asks one question a day and builds a living, private picture of your life — then shows it back to you.
FateLab isn't built to capture a life. It's built to understand one. Two honest minutes a day — one good question, spoken or written — and it builds a living model of a person's life: the people who matter, the goals they're reaching for, the worries that keep coming back. Then it gives that back. A portrait they can read and correct. A reply to every entry. A Mirror each week that tells them what it heard, and a Coach that answers from their own words. Worries that come back to ask what happened; decisions measured against what they expected; a vision of their future, recorded in their own voice and woken up to each morning. No account. No sign-in. It lives on the iPhone and in the person's own private iCloud.
Understanding, not storage — the journal is how it listens, and the portrait is what it gives back. It follows through: worries and decisions come back to compare what happened with what was feared or expected. The future is in your own voice, recorded yourself and woken up to with AlarmKit. And it is private by design — no account, on-device speech, and an on-device model on iPhones with Apple Intelligence.










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Display in New York, the serif; text in SF Pro — Apple's own faces, as in the app.